The Experimentation Advantage: Derisking Innovation in the Age of AI

The Challenge: Innovation vs. Risk In today’s volatile landscape, innovation is critical for staying competitive, yet many companies struggle to execute it effectively. While organizations recognize the importance of innovation, they often lack the necessary infrastructure, tools, and culture to test and scale ideas. This creates a tension between the need to innovate and the fear of risk, which holds businesses back.

The AI Disconnect There is a significant gap between intent and execution regarding Artificial Intelligence. While over two-thirds of respondents believe implementing AI is critical, 69% struggle to actually apply AI toward innovation.

Key Insights from the Study

This custom study surveyed 324 senior leaders across innovation, strategy, and data roles to uncover the state of corporate innovation.

Innovation Success Rates: Companies that pursue innovation regularly are far more likely to succeed. 68% of regular innovators met or exceeded expectations, compared to only 45% of reactive companies.
The Data Hurdle: The biggest challenge organizations face is integrating data across systems and teams (73%).

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