Leading developers are embracing mass timber to drive higher rents, faster construction, and greater tenant satisfaction. Discover why this innovative material is reshaping the real estate market.

Section 1: Faster Construction, Faster ROI

Prefabricated and precision-engineered, mass timber can cut project timelines by up to 50% — bringing revenue in sooner and reducing financing costs. Developers report smaller crews, lighter foundations, and quicker builds without compromising quality.

Section 2: Cost-Competitive With Concrete and Steel

With smarter design optimization and supply chain maturity, mass timber now builds at just 2–4% higher cost than traditional materials — easily offset by rent premiums and efficiency gains.

Section 3: Sustainability That Pays Off

Each mass timber structure stores carbon throughout its lifespan. Hines’ T3 Eastside project saved 3,200 metric tons of CO₂, equivalent to removing 700 cars from the road for a year — a tangible step toward net zero.

Section 4: Enhanced Tenant Experience

Natural wood interiors elevate biophilic design — creating spaces that feel warmer, healthier, and more human. Developers are seeing 8% rent premiums and higher lease renewals as tenants choose to stay longer.

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This content is brought to you by Think Wood, a leading resource for innovative wood and mass timber construction. Insights are based on real-world projects that help developers, architects, and builders design sustainable, high-performing, and market-differentiated structures.

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