Category: Marketing
The 7 Types of Talent Assessment and How to Build a Smarter Hiring Framework
Tired of mis-hires and endless interviews? This guide helps businesses cut through the noise, reduce bias and confidently hire top talent—without wasting time or money….
Working With Complex Geometry and Organic Shapes
Revolutionize Your Product Development Process with Sub-D Modeling Today’s product designs demand more complexity: organic shapes, intricate geometries, and non-prismatic forms. The challenge? Traditional design…
A Nonprofit Professional’s Guide to Incorporating AI
Unlock the Power of Generative AI for Nonprofits Transform Your Fundraising and Operations with Cutting-Edge AI Technology Generative AI offers nonprofits a unique opportunity to…
How Content Helped ServiceNow Grow From Startup to Global Brand
They didn’t initially need thought leadership. They needed great products and sales. ServiceNow had that — a cloud-based workflow platform used to automate various IT…
How Technology Marketers Lead the Way in AI Experimentation
In a 20-minute demo, the sales engineer deftly clicked through the interface, configured a new image set, assigned the metadata, and set the rights-management properties….
How To Find and Include More Underrepresented Voices in Your Content
When women make up so much of your target audience, why does your content marketing focus on quotes from Steve Jobs, Bill Gates, Jeff Bezos,…
How To Build an Impactful Content Dashboard With Google Looker: A Step-by-Step Guide
With so many nuances to content, from distribution to format to the buyer’s journey, you must take a drill-down approach to your analytics. Assess performance…
How To Build a Winning Content Plan for Social Media
The rules of engagement vary across platforms, as do the audiences and opportunities for brands. The platforms’ popularity ebbs and flows while new challengers emerge,…
Is Your Thought Leadership Stuck in ‘Mutually Assured Irrelevance’?
New research from Edelman and LinkedIn says most thought leadership apparently doesn’t encourage or inspire much thought. It’s also mostly under-resourced and misused. Yet, if done well,…
Overwhelmed by Marketing Analytics? This Advice Will Help Create a Workable Strategy
The volume of metrics to be analyzed can confuse, frustrate, and overwhelm even the best practitioners. Yet, the executive team wants to know the numbers….
Crack the LinkedIn Social Media Marketing Code With This Real-World Advice
Six years ago, Statista expected the base to grow to 746 million in 2023 and 828 million by 2027. But LinkedIn started 2024 with over 1 billion…
6 Easy Things You Can Do To Improve the Content Experience for Your Audience
What if you created content so great your audience doesn’t even realize it’s an experience? That scenario can happen when you opt for one or…
