A joint study by Genpact and AWS explores how insurers are adopting AI today – and how agentic AI will shape the future.

Section 1 – Why this matters
The insurance industry is evolving fast. AI can drive faster underwriting, streamline claims, detect fraud, and improve customer engagement. But scaling remains a challenge – and consumer trust is still catching up.

Section 2 – Key findings from the study

69% of insurers have deployed AI, but adoption is fragmented and use-case-led.
Only 36% of customers see improved digital experiences.
62% of executives believe AI creates competitive advantage, yet scaling beyond pilots is difficult.
Talent and trust gaps are slowing progress.

Section 3 – The opportunity ahead
Agentic AI, with its autonomous decision-making, marks the next frontier. By blending bold ideas with practical action, insurers can unlock growth, enhance efficiency, and build customer trust.

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