Protect your ecommerce business from Account Takeover (ATO), New Account Fraud (NAF), and bot-driven scams—without adding friction for your real customers.

As consumer expectations rise, so does retail identity fraud. Fraudsters are exploiting weak account security, automated bots, and stolen credentials—impacting both customer trust and the bottom line.
Scanning for fraud at checkout is too late. The key is prevention—embedding smart, adaptive identity practices at every touchpoint.

Download this Retail Identity Fraud Prevention Checklist to learn how to:

  • Detect and stop fraudulent orders in real time using AI-powered risk models

  • Identify and block ATO attempts by analyzing behavioral and device signals

  • Prevent fake account creation and promotional abuse

  • Protect the full shopping journey—from login to checkout

  • Implement adaptive, passwordless authentication for seamless CX

This content is brought to you by Ping Identity, a global leader in digital identity security. Insights are based on real-world use cases to help organizations protect trust, secure every identity, and enable safe, seamless digital experiences at scale.
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