Unify ITSM and ITOM to boost productivity, cut costs, and deliver service excellence with AI and automation.

Customer expectations are rising, while legacy systems, silos, and manual workflows continue to slow organizations down. To stay competitive, CX leaders must reduce operational costs without compromising service quality—a balance that’s now possible with AI-driven workflows. This guide explores how standardizing, consolidating, and automating processes can accelerate efficiency, improve customer satisfaction, and deliver measurable savings. Discover how leading brands are using ServiceNow to modernize operations and future-proof their customer experience strategies.

1) STANDARDIZE — Optimize the lead-to-cash cycle

Make one system of action for sales, orders and service so customers get consistent, faster experiences.

Launch products & services faster and reduce manual order handling.
Connect front, middle and back office for end-to-end visibility.

2) CONSOLIDATE — Increase customer service efficiency

Remove tool and data fragmentation so agents have a 360° view and can resolve issues faster.

Optimize agent scheduling and performance with analytics.
Manage major incidents and auto-update child cases for faster resolution.

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