A new O’Reilly guide from Matillion — your blueprint for building intelligent, modular, and future-ready data systems.

Section: Why This Guide?
Most people think machine learning is out of reach. But with today’s automated analytics platforms, you can build and apply ML models in minutes — not months. This guide breaks down 15 real-world use cases that deliver measurable results.

Key Areas Covered:

Financial Planning – cash flow, fraud detection, forecasting
Customer Analytics – churn, upsell, customer 360
Process Optimization – demand forecasting, shipping delays
People Ops – HR recruiting, attrition, employee surveys
Business Operations – billing, invoicing, sales & marketing

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This content is brought to you by Matillion, a global leader in data integration and transformation. Insights are based on real-world use cases to help organizations unlock the power of their data, accelerate analytics and AI initiatives, modernize data architectures, and deliver trusted, high-value business outcomes at scale.

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