The automotive industry is in the midst of a historic digital transformation Consider that today’s vehicles are computers on wheels that increasingly drive themselves Customers who used to shop exclusively in the showroom can complete transactions online Even repairs are going digital with over-the-air updates
fixing problems that used to require a mechanic’s attention.
t’s exciting to watch these innovations unfold But for the companies that must continue to navigate steep and uncertain terrain, the pressure to maintain profitability is intense as research and development investments, global competition, and environmental initiatives threaten margins.
To understand the industry’s challenges, Salesforce surveyed decision makers from original equipment manufacturers (OEMs), captive finance companies,and retailers Here, we share what we learned about the risks and opportunities companies face as they plan for a profitable and sustainable future.
This article is posted at salesforce.com
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