Month: June 2024
Building Student-Centric, Digital-First Campus Experiences in Higher Education
Increase Student Satisfaction, Enhance Operational Efficiencies, and Boost Alumni Engagement Research shows that students are yearning for a more modern digital experience. This includes not…
Visual Media Management for the Enterprise: Poll Results
Overcoming the biggest challenges to get more value from your images and videos. Ever spent half your morning hunting for an asset that should have…
The Reality of Generative AI in Marketing May Not Be What You Think
We wanted to know, so we went straight to the source and asked. No surprise, generative AI said a lot is going on — 73%…
Searching for future-proofed solutions for B2B marketers
As a B2B marketer, you know that not all leads are valued the same. Depending on the product or service a lead is interested in,…
Market Guide for Web Content Management “While the Web Content Management (WCM) market is mature and increasingly commoditized, application leaders are under pressure to rationalize…
57+ Words Every Content Marketer Should Know [Glossary]
As a kid, you probably learned the phrase, knowledge is power. As a marketer, you prove its validity every day through your content that educates,…
IDC MarketScape: Worldwide Hybrid Headless Content Management Systems Vendor Assessment
Crafting captivating digital experiences just got easier. The Worldwide Hybrid Headless Content Management Systems Assessment is here, providing a clear picture of the top vendors…
IDC MarketScape: Worldwide Hybrid Headless Content Management Systems Vendor Assessment Crafting captivating digital experiences just got easier. The Worldwide Hybrid Headless Content Management Systems Assessment…
Should Your Brand Shout Its AI and Marketing Plan to the World?
To use AI or not to use AI, that is the question. Let’s hope things work out better for you than they did for Shakespeare’s…
Composable DXP Buyer’s Guide: Build Future-Ready Digital Experiences
The marketing landscape is changing rapidly. Traditional, monolithic platforms are cumbersome and struggle to keep pace with the ever-evolving needs of today’s digital customer. “Best-in-breed”…
Adobe DITAWORLD 2024
Adobe DITAWORLD 2024 Welcome to Intelligent Content for an Intelligent World. It’s a wrap! A big thank you to all the content management professionals who made Adobe DITAWORLD…
Interactive Content: How Quizzes, Games, and Polls Make for Engaging Results
A perplexing irony exists in content marketing. Though most content is static, interactive content usually delivers better results. Interactive content saw 52.6% more engagement than…
