The rules of engagement vary across platforms, as do the audiences and opportunities for brands. The platforms’ popularity ebbs and flows while new challengers emerge, hoping to disrupt the scene and steal the spotlight. Once seemingly stable and reliable, shared media outlets shift their business priorities and become inhospitable.
Nevertheless, social media remains an invaluable channel for delivering your stories, insights, and advice into the hands of content-hungry consumers. Success requires knowing how to approach those content conversations.
A content plan for social media gives you that understanding. It clarifies where to focus your efforts, how to create meaningful connections, and what results you can achieve.
Start by investigating platform options, auditing existing assets, and determining where they best align with the priority goals. Then, turn those insights into an actionable content plan for social media marketing that lets your team know where, when, and what to post.
This guide and content plan template for social media can make the planning process easier and the resulting efforts more impactful.
Make informed decisions
This social media content strategy planning process involves four steps:
- Investigate your options: Evaluate prospective outlets to understand the user base, distinct engagement opportunities, and value proposition.
- Audit existing assets: Identify distribution-ready conversations, assets that can be repurposed to enhance their appeal, and critical topic gaps to fill with new content.
- Identify top opportunities: Map your use cases against prospective platforms to determine which ones best align with your marketing strategy, content goals, and brand values.
- Establish procedures and guidelines: Ensure that your team is equipped to uphold your brand’s standards for quality conversations.
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