Securely build, manage, and scale high-impact SaaS and GenAI applications with enterprise-grade Customer Identity.

As SaaS applications transition from consumer-facing to enterprise-ready, identity requirements evolve from simple login boxes to exponentially complex systems. Auth0, an AWS Advanced Technology Partner, provides an out-of-the-box Customer Identity solution that handles the heavy lifting of authentication and security. By integrating with Amazon Bedrock, Auth0 also secures the next generation of GenAI tools, ensuring that sensitive data is protected while developers focus on innovation rather than infrastructure.

Why Enterprise Identity is Your Competitive Edge

  • Unlock Higher Value: Moving to B2B increases average annual contract values from $100 (B2C) to $1,080 (B2B).

  • Build Essential Trust: 72% of businesses prioritize trust in a seller over price or ease of use.
  • Manage Complexity: Enterprise customers require sophisticated features like Single Sign-On (SSO), granular role-based access, and SAML/OIDC integrations with their existing identity stacks.

The Auth0 and AWS Advantage

  • Frictionless Onboarding: Implement Enterprise Federation so users can log in with existing work credentials, improving user experience.
  • Robust Security: Defend against account takeovers and bots with built-in Multi-Factor Authentication (MFA) and breached password detection.

  • Regulatory Compliance: Support global standards such as GDPR, CCPA, and HIPAA through centralized data management.

“This content is brought to you by Auth0, a global leader in identity and access management. Insights are based on real-world implementations to help organizations secure digital identities, streamline authentication, and deliver seamless, trusted user experiences—at scale.”
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