Your partners build deep relationships with their customers. And their knowledge of buyers’ needs, wants, and frustrations helps them drive repeat business. Maximizing transparency in your relationship supports that effort. But it also provides you with invaluable insights about your customers and
market demand.
Gaining that transparency pays huge, mutually-beneficial dividends, but you must first establish trust with partners before they will share their information and collaborate effectively with you. A big step in building this trust is to make it easy for partners to work with you. But what are the challenges of making that happen, and how can you overcome those challenges?
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