Consumers decide on products in just 6-7 seconds. Is your packaging helping or hindering those split-second choices? As pressure mounts from consumers and regulators alike, it’s time to pivot quickly and transform your packaging strategy. Welcome to the Executive Playbook on Sustainable Packaging — your essential guide to turning sustainability into a business growth driver.
Why Sustainable Packaging?
- 80% of consumers want minimal packaging.
- 60% of consumers in the US and UK prioritize safety and hygiene in packaging.
- The global sustainable packaging market is set to grow from $263.8B to $351.4B by 2027, at a 5.9% CAGR.
- 97% of retailers cite sustainability as a top priority when selecting suppliers.
With these powerful trends, sustainability isn’t just good for the planet — it’s a huge opportunity for your business.
What’s Inside the Playbook?
This playbook is designed to help you:
- Accelerate Time to Market through efficient, cross-functional collaboration
- Balance Cost, Quality, and Environmental Impact in packaging decisions
- Engage Consumers to better understand their preferences and turn them into loyal customers
- Meet Regulatory Demands without compromising on profitability
Key Challenges We’ll Address:
- Project Collaboration & Planning: Inefficiencies cost time and money. Traditional siloed teams hinder your ability to make fast, informed decisions. Our playbook helps you foster better cross-functional collaboration, streamline approval processes, and make your project management more agile.
- Material Weight vs. Performance: Sustainable packaging is not just about reducing material weight, but ensuring it performs well while being eco-friendly.
- Cost vs. Sustainability: Balancing cost constraints with sustainability goals can be tough, but it’s possible to find the sweet spot that drives long-term profitability.
- Quality & Compliance: Keeping packaging high-quality, safe, and compliant with regulations can be challenging, but our strategies help you meet these requirements seamlessly.
The Business Case for Sustainable Packaging
- Profitability: Sustainability can drive higher margins with the right strategy.
- Consumer Loyalty: By aligning your packaging with consumer expectations, you can build a loyal customer base.
- Retailer Support: 97% of retailers prioritize sustainability, making it a critical factor in supplier selection.
This article is posted at 3ds.com
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