We have collaborated with iClick Interactive, a leading enterprise and marketing cloud platform in China in releasing a Chinese Travel Shoppers 2022 Whitepaper.
The whitepaper provides an overview of the travel retail market in China, with a spotlight on Hainan, as well as a macro-view of shoppers’ trends and behaviors. We analysed Chinese travellers using iClick’s iAudience platform to gain insights from over 1,198 million anonymous active online users on a monthly basis, focusing on demographics, interests, and internet behaviour to provide strategic recommendations to retailers on how to attract, engage, and convert Chinese travellers.
This whitepaper leverages iClick’s iAudience to understand who today’s Chinese travel shoppers are. Here is a peek at some of the demographic insights from the Whitepaper:
- Age: 25-34
- Gender: 50/50 Male and female
- Marital status: Married
- Education: Bachelor’s degree
- Location: First-tier cities, including Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu
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