The Key for Contact Center Transformations:

A Customer Data Platform

CDPs have quickly become an integral part of MarTech stacks, connecting customer data from multiple touchpoints like social media, websites, in-store, and others.

Yet the data that is collected and managed within these CDPs has been siloed from the rest of the organization, creating a disjointed customer experience — especially in customer service centers.

This white paper examines the challenges that contact center employees face and how a CDP will further transform contact centers from cost hubs to revenue-generating experience centers that play a critical role in the customer journey.

Download the white paper to learn:

• The current state of contact centers including an overview of the cloudification of contact centers
• Common contact center challenges
• The value a CDP can bring to an organization

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