Artificial intelligence (AI) is a topic of huge debate among content creators. It’s been hailed for its efficiency yet critiqued for diluting the human touch […]
Revolutionizing Customer-Centric Solutions with AI-Powered Advanced Personalization
The Role of AI and Real-time Insights Personalization is no longer just a luxury but a customer expectation, and yet, many organizations are still striving […]
How to Meet Your GenAI Goals While Mitigating the Risks
Pressure is mounting to create Generative AI solutions—but cautions abound. Here’s how to meet your goals, while reducing costs and risks. Consumers’ skyrocketing interest in […]
The Reality of Generative AI in Marketing May Not Be What You Think
We wanted to know, so we went straight to the source and asked. No surprise, generative AI said a lot is going on — 73% […]
Should Your Brand Shout Its AI and Marketing Plan to the World?
To use AI or not to use AI, that is the question. Let’s hope things work out better for you than they did for Shakespeare’s […]
Your Guide to AI and Data in Field Service
Based on research conducted by Salesforce, this guide looks into the latest trends in field service at a pivotal moment of change. Here are some […]
State of Service
Service is in a state of flux — and full of opportunity. Today’s customers demand fast, consistent, and personalized interactions every time they engage with […]
State of Service
Service is in a state of flux — and full of opportunity. Today’s customers demand fast, consistent, and personalized interactions every time they engage with […]
Trends in Generative AI for Sales
Salesforce conducted a survey on generative AI in partnership with YouGov from May 18–25, 2023. It included more than 4,135 full-time employees across sales, service, […]
A new frontier for the future of work
Generative AI is unlike any technology that has come before. It’s swiftly disrupting business and society, forcing leaders to rethink their assumptions, plans, and strategies […]
The State of Salesforce 2023–24
Of the roughly 150,000 companies around the globe that rely on the Salesforce CRM platform, a selectcohort of Salesforce customers are trailblazing and adapting through […]
Academy AI Put AI to work for application modernization
The human urge to modernize. It’s what has driven us for centuries to build new world roads and bridges and cities and invent new technologies. […]