Category: Marketing
Enterprise Marketers Leading With Strategy in 2024 [New Research]
That’s what 333 enterprise marketers (in companies with 1,000-plus employees) told us during CMI’s latest annual content marketing survey. We asked an open-ended question about…
57+ Words Every Content Marketer Should Know [Glossary]
As a kid, you probably learned the phrase, knowledge is power. As a marketer, you prove its validity every day through your content that educates,…
Searching for future-proofed solutions for B2B marketers
As a B2B marketer, you know that not all leads are valued the same. Depending on the product or service a lead is interested in,…
57+ Words Every Content Marketer Should Know [Glossary]
As a kid, you probably learned the phrase, knowledge is power. As a marketer, you prove its validity every day through your content that educates,…
Should Your Brand Shout Its AI and Marketing Plan to the World?
To use AI or not to use AI, that is the question. Let’s hope things work out better for you than they did for Shakespeare’s…
Interactive Content: How Quizzes, Games, and Polls Make for Engaging Results
A perplexing irony exists in content marketing. Though most content is static, interactive content usually delivers better results. Interactive content saw 52.6% more engagement than…
What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)
According to the 2024 Edelman Trust Barometer Global Report, less than 60% of the global population trusts NGOs (59%), government (51%), or media (50%), putting them…
How To Market Your Marketing to Marketers [New Research]
A mentor of mine used to drill the following into my head: “You are not your target market.” He meant that it doesn’t matter if…
IDC Market Scape: Worldwide Field Service Management Applications 2023-2024 Vendor Assessment
The content for this excerpt was taken directly from IDC Market Scape: Worldwide Field ServiceManagement Applications 2023-2024 Vendor Assessment (Doc # US49989523). All or parts…
THE MARKETER’S GUIDE TOIN-PERSON EVENTS
As marketers, we know that a memorable brand experience is the secret ingredient for a great event. But creating that experience isn’t always easy. Fortunately,…
Simplify Partner Engagement
Your partners build deep relationships with their customers. And their knowledge of buyers’ needs, wants, and frustrations helps them drive repeat business. Maximizing transparency in…
How to Select Client‑First Accounting Technology
While software seems like an obvious solution to help teams work and collaborate more effectively (especially in this new era of hybrid work), it can…
