Adobe DITAWORLD 2024 Welcome to Intelligent Content for an Intelligent World. It’s a wrap! A big thank you to all the content management professionals who made Adobe DITAWORLD […]
What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)
According to the 2024 Edelman Trust Barometer Global Report, less than 60% of the global population trusts NGOs (59%), government (51%), or media (50%), putting them […]
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How To Market Your Marketing to Marketers [New Research]
A mentor of mine used to drill the following into my head: “You are not your target market.” He meant that it doesn’t matter if […]
Managing Data for AI and Analytics at Scale with an Open Data Lakehouse Approach: IBM watsonx.data
This IDC white paper discusses the topic of managing data used for broad-based AI and analytics use cases, both in the formal context of a […]
IDC Market Scape: Worldwide Field Service Management Applications 2023-2024 Vendor Assessment
The content for this excerpt was taken directly from IDC Market Scape: Worldwide Field ServiceManagement Applications 2023-2024 Vendor Assessment (Doc # US49989523). All or parts […]
Your Guide to AI and Data in Field Service
Based on research conducted by Salesforce, this guide looks into the latest trends in field service at a pivotal moment of change. Here are some […]
How Salesforce Manages Pipeline and Forecasts with Confidence
Consistent success is the sum of many small things coming together to create something larger and more impactful. Nowhere is that more apparent than at […]
Modernize Commercial Operations
There is a common link — disconnected data and fragmented business processes. Data that supports the selling process like pricing and available inventory is often […]
State of Service
Service is in a state of flux — and full of opportunity. Today’s customers demand fast, consistent, and personalized interactions every time they engage with […]
SALESFORCE SERVICE INTELLIGENCE
Multiple channels, data sources, applications, and processes have made delivering customer service more complex, and service teams need to make sense of the flood of […]
State of Service
Service is in a state of flux — and full of opportunity. Today’s customers demand fast, consistent, and personalized interactions every time they engage with […]
Putting AI, Automation, and Data to Work
Customers are the most important part of any business. And customers today aren’t just looking for stellar products and offerings, they also want an amazing […]