Any business that relies on ‘content’ needs to have a detailed understanding of how their audience is engaging with it. A granular understanding of audience behavior helps to inform strategic decisions around content, shape product development, and ultimately, drive the commercial success of your organization.
The challenge for data teams today is how to get this detailed view. Many are limited by their current tooling, and might not even be aware of the innovative ways they can measure audience engagement or the things this information can power. Quite o!en, they simply make do; unable to answer questions specific to their business, they have to rely on proxies and workarounds when reporting to other departments.
Other data teams, however, have chosen a different path. They’ve chosen to build a modern data stack
with best-in-class tools and answer the questions that matter to their businesses. They’re fuelling the growth of their organizations with behavioral data.
In this guide, we’ll explain how.
We’ll delve into the limitations of web analytics platforms and content analytics tools, before explaining
what you can do with a Behavioral Data Platform (BDP) and how some pioneering media organizations are utilizing it to drive their companies forward. By the end, we hope you’ll feel inspired to gain a deeper understanding of your audience, and realize the potential of your data team.
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