For this edition of the “Media and Entertainment Industry Insights Report,” Salesforce surveyed 350 industry decision makers worldwide to discover:
- How media and entertainment organizations continue to adapt to increasing consumer demand for better and personalized experiences
- How economic uncertainty is impacting plans for investments in people, processes, and technology
- The evolving role of automation and AI
Data in this report is from a double-anonymous survey conducted from December 14–29, 2022. The survey generated 350 responses from a range of media and entertainment professionals with a title of director or higher across Australia, Canada, France, Germany, India, the United Kingdom, and the United States.
All respondents are third-party panelists. See page 31 for further survey demographics.
Due to rounding, not all percentage totals in this report equal 100%. Comparison calculations are made from total numbers (not rounded numbers).
- Despite Economic Headwinds, Customer Experience Remains Paramount
- New Realities Spark Revenue Diversification
- A Pursuit of Efficiency Hinges on Automation, Data, and Budgets
This article is posted at salesforce.com
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