Of the roughly 150,000 companies around the globe that rely on the Salesforce CRM platform, a select
cohort of Salesforce customers are trailblazing and adapting through good times and bad—posting numbers that put them on top, year after year. Leaders’ 40% higher revenue per Salesforce license is a testament to their CRM and business savvy. While the “best” actions may change over time, these organizations trailblaze into the future, identifying the best course of action and adapting so they can deliver it in a variety of economic circumstances.
The IBM Institute for Business Value (IBM IBV) conducted market research over the past year, including surveys of 3,459 Salesforce users, to determine not only what the leaders are doing differently, but also how other companies are using the Salesforce platform.
Included in this Contents
- Shape the future of generative AI.
- Gain altitude with industry clouds.
- Integrate data to dismantle silos.
- Invest in a change-ready culture.
This article is posted at ibm.com
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