Drive Differentiated In-Store Experiences
Today’s customers expect more than transactions — they expect experiences. While digital channels continue to grow, brick-and-mortar stores remain essential for hands-on engagement and instant gratification. Salesforce helps retailers transform physical spaces into loyalty-building destinations through services like:
- Personal shopping appointments
- Augmented reality experiences
- Loyalty-based in-store events
Empower Your Store Associates
Store associates are evolving into multitasking brand ambassadors. With Salesforce, they’re equipped to handle more:
- Fulfill online orders
- Offer real-time customer service (chat, video, text)
- Act as virtual stylists or social influencers
74% of associates’ time is now spent on tasks beyond checkout — Salesforce gives them the tools to succeed.
Leverage Stores as Fulfillment Hubs
Retailers using Salesforce turn stores into flexible fulfillment centers:
- 57% of shoppers buy online, pick up in-store (BOPIS)
- 53% use stores to return online purchases
Offer fast, cost-effective, and convenient options like curbside pickup, ship-from-store, and same-day delivery.
Deliver Personalized Engagement at Scale
Shoppers expect companies to know them. With Salesforce, 57% of retailers now fully personalize communications, up from 32% in 2021.
Salesforce’s unified engagement platform provides:
- Simplified access to customer data
- Cross-channel personalization
- Seamless brand experiences across departments
83% of shoppers are more loyal to companies that deliver consistent interactions across touchpoints.
This article is posted at salesforce.com
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