To use AI or not to use AI, that is the question. Let’s hope things work out better for you than they did for Shakespeare’s […]
Composable DXP Buyer’s Guide: Build Future-Ready Digital Experiences
The marketing landscape is changing rapidly. Traditional, monolithic platforms are cumbersome and struggle to keep pace with the ever-evolving needs of today’s digital customer. “Best-in-breed” […]
Adobe DITAWORLD 2024
Adobe DITAWORLD 2024 Welcome to Intelligent Content for an Intelligent World. It’s a wrap! A big thank you to all the content management professionals who made Adobe DITAWORLD […]
Interactive Content: How Quizzes, Games, and Polls Make for Engaging Results
A perplexing irony exists in content marketing. Though most content is static, interactive content usually delivers better results. Interactive content saw 52.6% more engagement than […]
What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)
According to the 2024 Edelman Trust Barometer Global Report, less than 60% of the global population trusts NGOs (59%), government (51%), or media (50%), putting them […]
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How To Market Your Marketing to Marketers [New Research]
A mentor of mine used to drill the following into my head: “You are not your target market.” He meant that it doesn’t matter if […]
Managing Data for AI and Analytics at Scale with an Open Data Lakehouse Approach: IBM watsonx.data
This IDC white paper discusses the topic of managing data used for broad-based AI and analytics use cases, both in the formal context of a […]
IDC Market Scape: Worldwide Field Service Management Applications 2023-2024 Vendor Assessment
The content for this excerpt was taken directly from IDC Market Scape: Worldwide Field ServiceManagement Applications 2023-2024 Vendor Assessment (Doc # US49989523). All or parts […]
Your Guide to AI and Data in Field Service
Based on research conducted by Salesforce, this guide looks into the latest trends in field service at a pivotal moment of change. Here are some […]
How Salesforce Manages Pipeline and Forecasts with Confidence
Consistent success is the sum of many small things coming together to create something larger and more impactful. Nowhere is that more apparent than at […]
Modernize Commercial Operations
There is a common link — disconnected data and fragmented business processes. Data that supports the selling process like pricing and available inventory is often […]
State of Service
Service is in a state of flux — and full of opportunity. Today’s customers demand fast, consistent, and personalized interactions every time they engage with […]