Businesses everywhere feel the need to change — whether that’s to stay competitive, launch new services, comply with regulations, control costs, deliver better experiences, or […]
Transform to Grow: Redefining a Digital B2B Sales Experience
All over the world, telcos’ B2B business units have witnessed the growing commoditization of their traditional connectivity services, revenue stagnation and the growing competitive threat […]
The five phases of digital engagement
The value of a solid digital engagement strategy Customer support teams have faced unprecedented challenges in recent months. For many companies, the tough circumstances shone […]
Going beyond pageviews, How to get a better understanding of your audience
Any business that relies on ‘content’ needs to have a detailed understanding of how their audience is engaging with it. A granular understanding of audience […]
State of the Customer Experience
You get a unique vantage point on customer experience (CX) when you orchestrate over 12 billion customer journey interactions and support over 710 million wireless […]
Key Findings from the Adobe Technical Communication Industry Survey 2022
Key Findings from the Adobe Technical Communication Industry Survey 2022 Download the White Paper You can download the Adobe Technical Communication Industry Survey 2022 White […]
7 Steps to Reduce Contact Center Call Abandon Rates
Why are Contact Center Abandon Rates Important? Delivering a successful Customer Experience (CX) is becoming more of a challenge as customer expectations grow, while their […]
Consumer-Goods Firms Dig Deeper into Data for Superior Customer Experience
Even before the Covid-19 pandemic struck, consumer- goods companies were no strangers to market upheaval and the critical need for business agility. The biggest disruptors […]
The Pivotal Role of Sales Operations in B2B Customer Experience
Many companies know that sales operations is important to the success of their sales force. What’s less clear at times is what, exactly, sales ops […]
Adobe DITAWORLD 2022
Adobe DITAWORLD 2022 Welcome to the world’s biggest DITA Online Conference for Marketing and Technical Communication Professionals Welcome to Intelligent Content for an Intelligent World. Recordings All session […]